How to Write a Memorable Offer Letter

by Julie McGee 03/15/2020

Photo by Free-Photos via Pixabay

While buying a home in a seller’s market, it pays to stand out from the crowd. One way to do that is with a memorable offer letter that captures the seller’s attention from the start. You must include all the right elements, however, to effectively win them over and earn the chance to buy your dream property. To make the biggest impact, here’s what to include in your offer letter.

The Story of Your Journey

Although you do not have to go into great detail, it is helpful to share information about you and your family in your offer letter. You can simply talk about your journey toward finding the perfect home and how their property fits your vision for the future. Or you can go even further in creating a connection by talking about your:

  • Family dynamics
  • Hobbies
  • Pets
  • Career

Aim to create a connection with the seller by highlighting shared interests that you may have picked up on during the open house.

Your Plans for the Space

When you share your plans for how you will use the home, sellers can start to envision you making the purchase and living there. Consider talking about your family’s various activities, such as baking and sports, and share how different areas of the home would support those endeavors.

Strive to weave in compliments about the home’s current design as you share your plans, helping create a strong connection with the seller. If you are planning on fully renovating the space, leave out those details, as sellers often feel protective of their current home design.

A Heartfelt Appeal

While remaining upbeat, add a heartfelt appeal that speaks to the heart of the seller. Use this moment to give context to your bid, explaining why you offered what you did. Then, politely ask that they consider your offer and help you realize your dreams of owning that property.

Focus on your journey and hopes for the future rather than the challenges you have encountered along the way. Remaining positive helps generate warm feelings that make it more likely your offer will be accepted. For the same reason, close your letter by expressing your appreciation of them taking the time to read and consider your offer. 

Now that you know what your offer letter should include, you can sit down with a pen and paper and write it out. Although it takes more time, skipping the word processing program allows you to keep it as personal as possible. If you have a dedicated real estate agent, they can help you craft the perfect letter and send it out by the deadline. Don't have a real estate agent yet? Feel free to reach out and let's begin your homeownership journey together!

About the Author
Author

Julie McGee

My Client-First Philosophy

There are many qualities and skills that go into being an excellent real estate professional - integrity, in-depth community and market knowledge, marketing savvy, effective negotiation skills and a high-quality professional network, all of which are hallmarks of how I work.

These skills take years to develop and require continual experience and education. I've been practicing real estate FULL TIME in the Tampa Bay area since 1996 and have established myself as one of the areas top 10%. Time in the business, full time experience working both sides of the Bay and dedication to continued education set me apart from other realtors. My customers receive the highest level of expertise and service with complete confidence that they have chosen the right person for the job!      

As a Tampa real estate professional, I've also found that providing the very best service is essentially about putting my clients first. This means keeping myself accessible, being a good listener as well as a good communicator, and responding quickly to your needs. After 15 years in the business I left corporate first real estate to start my company, Tampa Home Sales, Inc. As a corporate company agent I struggled time and again with their changing policies and added customer fees that were mandated in the interest of the "company" that imposed unnessary financial burden on my customers and inhibited my ability to work with customers in a manner that meets their individual needs. Every buyer and seller has a different set of circumstances and deserves the attention and services that are as individual as they are.         

This "client first" philosophy has always been my approach and it requires me to continually improve my skills and ways of doing business. In addition, I've found that the latest nonproprietary technologies are enabling me to do everything I've always done, only much more quickly and efficiently. They've also helped me to extend the range of services I provide to my clients.

So when you decide that you'd like to buy or sell a home ANYWHERE in the Tampa Bay area; from South Tampa, Hyde Park, Palma Ceia, Harbour Island, Davis Islands, Channel Side, Beach Park, So Ho, Bayshore, Bayshore Beautiful, Golfview Estates, Parkland Estates, MacDill, Carrollwood, Westchase, Seminole Heights, New Tampa, Tampa Palms, Brandon, Valrico, Riverview, Lutz, Land O'Lakes to across the Bay cities of Clearwater, St. Petersburg, Palm Harbor, Safety Harbor, Largo and the Pinellas County Beaches, please contact me. 

I KNOW Tampa Bay!